Taman Kehati Sragen — Conservation Communication & Education Strategy
Directed the communication strategy and promotional-material production for Taman Kehati Sragen, translating conservation and biodiversity values into clearer, more consistent public messaging for environmental education.
Project overview
Taman Kehati functions both as a conservation area and an environmental-education space. The challenge was to translate institutional and technical biodiversity values into communication that remained accurate while becoming easier for the public to understand.
I led the process from communication objectives through material readiness: understanding stakeholder goals, mapping audiences, defining message direction, guiding visual and content concepts, coordinating production, and maintaining review and quality control.
My focus was to make every material part of one coherent conservation narrative that was understandable, consistent, and relevant for both education and promotion.
From conservation value to public messaging
Site values, biodiversity context, and institutional needs were translated into a simpler message structure without losing the core substance.
Maintaining consistency from concept to production
Creative direction, materials, production coordination, and stakeholder review were managed as one flow so the final outputs stayed aligned with the communication objectives.
Modules & scope
- Communication Strategy & Audience
Mapped stakeholder objectives, audiences, publication context, and communication priorities before production began.
- Message Architecture & Content Direction
Structured key messages so conservation, biodiversity, education, and site identity formed a consistent narrative.
- Creative Direction & Material Planning
Guided visual concepts, material needs, information hierarchy, and format suitability for each use context.
- Production Coordination
Connected content, design, production, timeline, and deliverables into a controlled delivery flow.
- Stakeholder Review & Quality Control
Managed stakeholder feedback, message consistency, content accuracy, and final-output quality before use.
- Public Education & Promotion Readiness
Prepared materials to support environmental education and public communication needs consistently.
Outcomes & benefits
- Conservation values became easier to communicate
Institutional and biodiversity messages were translated into more accessible public communication without losing their core context.
- More consistent communication direction
Audience, messaging, content, and visuals operated within one framework rather than as disconnected materials.
- More directed production
Material needs, creative direction, timeline, and quality control shared one reference throughout production.
- More controlled stakeholder review
Feedback and adjustments could be evaluated against the same communication objectives before finalization.
- Materials were better prepared for education and promotion
Final outputs had a clearer context for public communication without claiming unverified numerical impact.